ABERCROMBIE & FITCH CELEBRATES LAUNCH OF ‘ULTRA’ OUTERWEAR COLLECTION

In Schmoozing by Stephen GarnerLeave a Comment

Abercrombie & Fitch hosted an experiential event to celebrate the launch of the brand’s new Ultra collection of parkas and puffer coats on Thursday, October 18 at artist Willem De Kooning’s NYC loft apartment by Union Square.

The party was attended by a host of media and influencers including Karamo Brown and Bobby Berk from “Queer Eye”, and actors Keiynan Lonsdale (Love, Simon), and Derek Chadwick.

The event featured a pop-up store where guests had the opportunity to pick a piece of the Ultra collection and have it customized, and a portrait studio was set up where guests could have their picture taken by celebrated fashion photographer Micaiah Carter. Music was by Roc Nation New York DJ, Ross One.

Outerwear has always been a staple of the brands’ 126-year-old heritage, and the Ultra collection was inspired by pieces from the Abercrombie & Fitch archive. Made with the highest quality materials and attention to detail, the Ultra collection features technical design elements made for adventure. Styles include puffer jackets and parka coats for both men and women, and come in a range of fits and colors to suit all styles and needs.

Abercrombie & Fitch also made giant versions of the styles, which have been spotted out and about the city of New York and can be seen across the brand’s social platforms.

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