A.P.C.: Wild for The West Coast

by Christopher Blomquist

apcAfter relocating its Los Angeles flagship to Melrose Ave. last year, French contemporary brand A.P.C. is broadening its own-brand retail footprint in The Golden State with three new stores in California.

The company recently joined the burgeoning retail scene in Downtown LA by unveiling a shop at 125 West 9th Street between Broadway and S. Main Street, across the road from the newly opened Ace Hotel. Constructed in two adjacent cubic spaces, the store separates its men’s and women’s areas with buildouts made from wooden tubes and translucent panels.

A.P.C.’s second new store in Los Angeles is in Silverlake at 3517 Sunset Blvd. Its interior resembles that of the Melrose flagship with lots of natural light and an overall clean aesthetic. The shop features a living room-like space at its center.

Both new boutiques stock A.P.C.’s full men’s and women’s collections plus denim, accessories and collaborations.

The brand also plans to open a retail outpost in San Francisco in early 2016.